This paradox is what many business owners find difficult to accept: While you're supposed build your email list before you launch, how do you get leads for something that doesn’t exist online? This is basically saying "Hey, sign-up for my thing." It's going to be a thing, I swear! Imagine if I told that Harry's shaving brand collected 100,000 email addresses before the product was available for purchase. Below is how it was done. But that's only one example of many that show that email marketing can be done without a website. Below are five strategies that you can use to build your email list without having to have a website. 1. Host a Giveaway Giveaways are a great way to grow your list quickly. There are a few reasons giveaways work so well: People love to get free stuff, so you can offer something before the product is ready. Your campaign will feel more urgent due to the deadline-driven nature giveaways. Partnering with other businesses or influencers can help you increase the virality and reach of your giveaways ed email database. You can use the products of your partners even if you don't have your product ready. Are you still skeptical that this stuff works? Rafflecopter's own giveaway software helped it grow its email list from zero up to 35,000. By partnering with brands, Who Needs Maps was able to double its email list in just seven days. In just 10 days, Foundr had 13,603 signups for email. How to Find a Giveaway Prize Even If You Don't Own a Product It would surprise you how many businesses are willing to give their products as prizes in your giveaway. It's up to you to ask, "What's in the deal for them?" Sponsors are often attracted to giveaways if they can be proven impressive by sharing their email lists or social media followers. However, if you are reading this post, chances are you don't have much reach. Another option is to offer to share email addresses collected from the giveaway with the sponsoring company. This will allow you to inform participants that third parties may have access to their information. explains how she did it. After she had launched her giveaway, and collected new email addresses for her main mailing list, she kept her giveaway separate. Her target audience was business owners who were interested in webinars. The first email she sent to her new subscribers included a call to action for them to unsubscribe if that wasn't their preference. The launch sequence included three emails promoting her online course, How to Use Webinars in Your Business. Those who stayed on her list were then sent three more emails. Here are the exact templates for her post-giveaway email sequence. How to host a giveaway even if you don't have a website
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